I ran across this really cool display at Lowe’s Hardware. We
didn’t produce it, but I felt the design was graphically well done and you might enjoy it. Considering it’s
a seasonal display and not permanent, the construction might be considered "adequate".
So let’s look at it, break it down into its components, find the good ideas and
discuss the weaknesses.
Lowe’s currently has 1,754 stores across the country. allen
+ roth is Lowe’s house brand. There is no way of knowing whether this outdoor
furniture display was in all the stores or in select geographical stores. I can’t
imagine this display was still in their Maine or Seattle stores 3 weeks ago when I took the photos;
their outdoor season has come and gone long ago. I bring this up because this
display was produced on a digital UV flatbed large format press, direct to white corrugated. Although the
photos don’t show it, I examined the print and dot structure and determined the
UV production method. If we guess, and this display was in half the Lowe’s stores; this
was a very expensive way to produce displays. The general breakeven point for a
display of this type is approx. 300-to-500 units. Below this quantity, digital is more cost
effective. Above this quantity, traditional large offset pinted litho sheets mounted to corrugated is much more
cost effective.So I'm going to go on record and say, it most likely could have been produced more cost effectively.
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Above is the same image, however I added notes. The display sides
were constructed using three vertical panels that interlock. I don’t think the
3 lug design worked all that well; the sides are pulling apart a bit due to the
weight of the fabric samples plus some store wear and tear. The center lug was
placed right at the crease; 4 lugs would probably have worked better and moved the lug away from the crease. The base holds
the bottom of the panels together; if some simple and very inexpensive
white plastic panel fasteners were added it would have really help straighten the base; it's pulling away from
the vertical panels slightly. Since this
display is shipped all over the country, it needed to be shipped compactly.
Notice the folding score; this allows the display to be folded in half and packaged
for more convenient and less costly distribution into the stores. The metal hanging
hardware was attached with simple wingnuts during on-site assembly. This is very common.
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This display takes a fair amount of abuse with all
the customer fabric touching and feeling. The hardware is installed on one side of the display
only.
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You can see where the display is pulling apart on the right edge.
Nice solution: plastic formed pockets simply insert into the four die cut slots on the display.
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This second floor display presents a more comprehensive selection of allen+roth
furniture choices and fabric and I think the color works better than on this
smaller display.
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These nifty little plastic u-shaped rings attach easily with
wingnut style fasteners. See below photo.
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If you want to create a display to sell your retail revenue, we have the capabilities to produce either a counter or floor standing display using the best processes of digital or traditional printing. Give me a call to discuss how we can help you increase profits.
