(10,000 units) of the Duane Allman 7 CD retrospective collection.
(Please read today’s FREE Golden Nugget marketing idea at the end of this email !!!..)
We love collaborating with CMG; from the McCartney RAM project you’ve seen
in the past to this Duane Allman collection, CMG is giving fans and collectors value.
There are 6 classic rock releases this month. I want to review some numbers
with you for sales comparison:
3 releases are a single CD. (Hendrix, Bowie and Clapton)
3 releases are box sets:
* Eagles (Elektra/Asylum): 6 CDs on Amazon for $28.00
* Stills (Rhino): 4 CDs on Amazon for $44.00
* Allman (CMG/Rounder): 7 CDs on Amazon for $117.00 (retail $140.00)
Clearly CMG knows well executed limited editions command a significantly higher price point.
On to the specifics about this package. As you review the CMG unboxing video below, you’ll see the various elements that were added to enhance the package.
The package starts by opening the shrink wrap with an “onsert” explaining the contents.
* Outer box is litho printed and turned edge construction including a scuff free film
lamination.
* Inside is a gold crushed velvet that simulates the inside of a guitar case.
* A 72 page + cover perfect bound book (PUR glue binding btw!).
* Sky Dog sticker printed on vinyl using UV inks (suitable for car bumpers).
* Fender medium pick. I guess CMG felt a metal slide would be a bit over the top.
* The video doesn’t show the two “pull” ribbons that help release the 7 CDs.
* Individual CD sleeves are designed to look like guitar string packaging and they do! 7 different colors (via 4CP) on a translucent vellum.
The booklet, sticker and onsert were printed here; the outer box and sleeves were produced at ICLA’s overseas factory. All the components were delivered to Terra Haute (Sony) for final inserting and fulfillment.
http://y2u.be/EtSpjEsXnHs
PS: Concord Music Group uses their promotional YouTube channel to effectively market the Duane Allman package. 11,000 views in a week. Electra/Asylum doesn’t have a YouTube channel....Can your product be effectively marketed on YouTube?
Something to consider.
