DCH Auto Group built this new multi-million dollar Toyota/Scion
dealer sales showroom across the street from their existing lot. The
building is very handsome and DCH went to great measures to make sure it was
energy efficient and comfortable for their customers. The new building has been
open about 9 months. DCH Toyota of
Torrance is located on Pacific Coast Highway within walking distance of Zamperini
Field (Torrance Airport). This well-traveled stretch of PCH has several
competing dealers (all AutoNation dealers) including Acura, Infiniti, Mercedes, Ford and Volvo. Porsche
(LA Car Guys) is directly across the street. The local independent Chevy dealer is ½ mile away. A fair
amount of local competition I’d say.
(click to enlarge)
(click to enlarge)
I started having a banner replacement conversation with DCH
about a year ago just before their new building was completed. Their existing
banners at the original lot were long overdue for replacement and really showing
their age.
They needed some basic layout; their company font wasn’t
available and they only had some stock vector files from Toyota Corporate. I
was able to pull the various elements together and started on a basic banner
layout. The Toyota and Scion logos had to be incorporated into the banners. Their
new building follows a common design theme popular with new auto dealership
buildings and utilizes rectangular metal wall panels. I used this “style” as a
background theme and presented DCH with a couple of layouts from which to
select.
(click to enlarge)
(click to enlarge)
Once we decided on the layout, all of the graphic elements
were uploaded to the plant and an assembled PDF proof was made from my sketches. Elements
were placed into position and we rendered the background theme with a very
light gray and a darker accent line. A combination of new hardware arms and
existing hardware arms were used to hang the single lot pole banners. Here are
the results:
(click to enlarge)
(click to enlarge)
(click to enlarge)
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