A New Spin on the Ice Cream sandwich

Over time, the Strand has been wheelin’ in the years and just begging for a tasty alternative to the typical beach front eats. Having recently rolled into town is The Manhattan Beach Creamery ‘wich provides 28 different a-la carte ice cream flavors available daily (and more seasonally). This is not your grandmother’s vanilla candy store; in addition to ice cream, they make custom cupcakes, sell candy and their specialty, the cream’wich!



This is what their website says about their cream’wich:
"The cream’wich begins with a signature cookie. This is what sets the cream’wich apart from the rest. Our chocolate chip cookies are fresh-baked daily, using a family recipe passed down from generation to generation. All ice cream is artisan made from scratch in small batches using only the best quality ingredients. Every cream’wich is hand crafted at the Manhattan Beach Creamery with careful attention to each detail. Chill out and enjoy local!"



We were tasked with decorating these sweet stainless steel insulated cream’wich carts. The brand new carts (furnished by the customer) rolled into our shop, and required some dis-assembly spin before we could apply the graphics. Wheels had to be removed along with some additional hardware. Since durability was a concern, we recommended applying the graphics on a panel-by-panel basis which drastically increased the fun. This would give the customer the flexibility to replace a single graphics panel if it was damaged during usage.



We used 3M Controltac with the matching 3M over-lam film, thus protecting this gastronomical signage endeavor. This is the same high quality material we use for car graphics, just more tasty. Once the graphics were applied, the carts were re-assembled.

The client’s design allows space for safely applying a repositionable graphic on top of the Controltac for seasonal, flavor or special offers. The repositionable label is a great solution for adding marketing flexibility to the cart design.



This was a “tasty” project on ‘wich to work and the end result is nothing but charming!
If you have a project in which 3V Signs and Graphics can help you sweeten your branding and advertising goals, please let me know. You’ll receive the same level of sugary delicious service Manhattan Beach Creamery received!

http://mbcreamery.com/Home.html